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The Untold Secrets to Write Great Instagram Captions that Convert

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If you want to achieve success on Instagram, you have to pick a title for your Instagram post that is full of growth captions. What are growth captions, you might ask? They’re the secret opportunities behind Instagram Captions that are the key to your online growth.

Let’s dive in.

Instagram is continuously growing at a rapid pace. With a billion active users per month, Instagram is also the main option for many brands and personalities looking to increase their impact online.

Obviously, having so many users competing for the spotlight is making it harder and harder to get people’s attention through images and Instagram captions.

For this reason, in this post, we’ll give you all the secrets to making good Instagram growth captions and generate the perfect posts. We will also tell you all the details you need to become a master in this social media platform. If you can’t wait to upgrade your Instagram growth, sign up for our private Instagram Crash Course. You’ll get the best topics to grow your Instagram.

Why are growth captions so Important?

As we all know, Instagram offers its users the possibility of accompanying the photo with the caption of their choice.

Generally, good growth captions give the post a unique sense of style. Great Instagram growth captions are always edgy and extreme, you either you love them or hate them!.

In many cases, an image can be dull but a  funny or polemical Instagram caption can save the day! Sometimes it can give you more “likes” or “followers”. With a few good words, you can even touch a fan’s heart and win a lifetime customer.

Many times an ordinary picture has become a trend thanks to a good Instagram growth caption.

An example of an ordinary picture that got reach thanks to a long and polemical Instagram Caption.

An example of an ordinary picture that got reach thanks to a long and polemical Instagram Caption.

That’s the reason why the things you write (or the things you don’t write)  on Instagram are as important as the images you publish.

So … How can you create good growth captions for Instagram?

If you want to improve your brand’s publications on Instagram, it’s important that you start giving your captions the attention they deserve.

In this post we’ll cover up the two main questions most people ask themselves when they want to write cool and creative Instagram captions:

  • What to say
  • How to say it

What can you talk about in your Instagram growth captions?

The untold secret for writing the best Instagram captions is to use certain formulas or guidelines to create bold texts and publish them to your social networks.

Here are some tips to find the caption that suits you, we promise that after you read this posts you’ll never run out of things to say in your Instagram captions.

Just like Demian Farnworth (from Copyblogger) “This is what it means to be an efficient writer: keeping your tools handy. You do not have to recreate the wheel every time. ”

Copywriting is the most productive way to get your writing done. Just remember to use your tools as a map to find the perfect Instagram growth caption.

He refers to the originality in the content, it is positive that you give space to your creativity until you find what works best for you.


Unlock all five senses in your writing


Make them feel like they’re there!

Sometimes just showing how something looks is not enough.

For example, if you post a picture of someone eating at a restaurant, you can make your readers travel there by telling them a multi-sensorial story:

  • Describe how the place looks, Light and colors of things you can see in the picture.
  • Describe the sound. What are you hearing?
  • Describe the weather and temperature. How was the evening?
  • Describe the smell. Is the scent fruity, woody, sharp, sweet or chemical?
  • Describe the taste. Is it sweet or spicy?

This is called descriptive writing and is the basic way to start if you want to do an interesting Instagram caption or any other form of copywriting.

It’s an incredibly easy way to write, don’t you think?

instagram caption 5 senses

In this example they mention different sensitive elements such as the coffee smell and the weather

Storytelling always helps

It is always nice to tell a story. It doesn’t matter if your brand’s goals are related to website visits, direct sales, branding projection or long term customer loyalty. Storytelling is a helpful tactic for almost every situation.

By using stories you can set up the tone and relationship you’d like to have with your audience. Stories can be used for all sorts of purposes. You can perfectly fulfill the basic premises of every good communication process which are: informing, entertaining and educating.

nat geo instagram captions use storytelling

The picture might seem ordinary but there is a story behind it

Of course, there’s a formula for this, you can easily explain the context of any picture by using the 5Ws & 1H formula:

  • What is it?
  • When did it happen?
  • Where is it?
  • Why are you showing this? Why did this happen?
  • Who is the main character of the history? Who is the enemy in this situation?
  • How did you get there? How did it happen?

An example, let’s say you upload an image of your favorite restaurant you can talk about its history, where or when did you find it, why is it cool. When you do this you’ll be telling your followers some fun facts about it in a natural and effortless way. Telling a story is the easiest way to create funny and interesting Instagram captions.

restaurant storytelling

This photo describes the experience, not just the products. And it answers the main questions users might have about it.

In addition, using Storytelling in your post’s captions humanizes your account and the followers get more involved with your brand.

Know your Audience and talk to them.

targeted instagram captions

Look how they talk about the main concerns of their audience (weight loss and breastfeeding)

This will help you to know which tone should you use when you talk with your audience.

Having a well-defined target can even how many people are part of this demographic on Instagram.

It is important that you know who you want to reach with your posts.

The first thing you should do is establish their basic demographics, such as Location, Age, Gender (or sexual preference), Ethnicity, Education, Household Composition, Professional or Employment Status, Average Monthly Income, etc.

You wouldn’t want to waste time and money marketing to people who just can’t buy your products, right?

For example; If your brand is a car insurer, you should analyze who are the people who think about insuring their vehicle. There are a few questions you can answer about your prospects in order to know them better:

  • Interests, beliefs, and aspirations
  • Common problems
  • Purchasing habits
  • Location and address

These simple questions can make a big difference in the way you decide to manage your Instagram account.

This will help you create interesting and entertaining Instagram captions for those who consume your products.

This way you can talk directly to your audience just the way they’re used to it.

targeted audience Instagram captions

This gamer/youtuber knows his audience better than the gaming companies. If you do the same your followers will trust you more.

Sell a lifestyle

The traditional way of selling is gone! It is becoming harder and harder to sell with just one plain image and a price tag.

That’s something Instagram users consider completely boring, after all, if they want to buy, they can find all the items they need by themselves in any online store from a direct or indirect competitor.

Social media users, and especially Instagram users consider this app a source of distraction and entertainment. So if you want to be “in” you should learn how to talk to their hearts instead of their minds.

Tommy Hilfiger Instagram Caption lifestyle

As you can see, in this picture they are not talking about the product. They generate engagement by asking about their customers’ lifestyle.

Great clothing brands are a good example of this. Most of them go beyond the obsolete practice of placing a simple backgroundless photo, without any info in their messages other than the price.

Great brands have strong values and make their consumers fall in love with an entire lifestyle.

This is different to the storytelling strategy because is not about the details of what’s happening in the picture or its context. Selling a lifestyle consists of talking about the mindset and beliefs of your brand’s audience.

By associating the brand to a lifestyle you create a customer for life, not just one sale. Those who truly identify with your brand’s identity will make it part of their lives.

With this strategy, people can easily digest the identity of your brand.

sell a lifestyle on your Instagram Captions

As you can see BMW is not talking about the car they talk about a mindset

By selling a mindset, a lifestyle or a philosophy instead of just one product, the content creation process for your social media channels becomes easier. With you have the opportunity to turn your brand’s values into truly inspiring, uplifting or controversial messages.

By representing a lifestyle you can quickly create the best Instagram captions for your products or services without even talking about them!

Understand your brand, its values, its objectives, mission, vision, and everything related to its identity.

There are endless brands that apply this theory to perfection.

Let’s see the example of how a giant makes it; Adidas (the multinational sportswear brand) does it in this short video post with a simple but motivational Instagram caption.

In the video, you see a sportsman running in a passionate way. The clip has a good Instagram caption that reads: “Make them take notice. Create your own waves. #HereToCreate.” (They also use emojis). This encourages Adidas fans and indirectly drives sales even though they’re not talking about the shoes or gear at all.

short motivational Instagram Caption

Adidas fans engage with this short motivational Instagram Caption because it represents their lifestyle

These posts are very well designed,  they make users (subconsciously) think things like: “I think the same way as them”, “that’s the way I am”, “I like everything related to that”, “I identify with it.”

Write striking promotional texts

promotional Instagram Caption

An interesting promise, right?

Getting Engagement, Likes, and Followers is great (want to learn how to grow more followers for your business, read this article), but most of the times your business just need more sales. So you need to write promotional captions on Instagram to convert your followers into real customers.

If you wish to write the best caption for Instagram or for any social network platform, you can use tips given by the writer Kevan Lee, which are:

  • Identify a common problem in your business or industry
  • Imagine how that problem would be solved.
  • Give them the solution to this.

Then construct a sentence that answers these three key points.


By following these three steps you will make the best captions in Instagram.

Use other people’s words

Quotes on Instagram Captions

A Good Quote!

Ok now, What if you’ve tried storytelling and selling a lifestyle but you still run out of things to say?

Many people feel overwhelmed when they have to constantly create original and creative Instagram captions. Well, the good news is that you don’t always have to use your own words.

Don’t waste time reinventing the wheel! You don’t have to carry the weight of the world on your shoulders.

Realize that there are many creative people in the world who think and talk the same way and you can lean on them. By doing this your publications will be much more colorful.

You can do this in many ways:

  • Use famous quotes and inspiring phrases.
  • Use the comments of your own followers.
  • Quote the words of influencers in your area and tag them.
  • Quote the slogans and values of those who think different and contrast them with yours.

The famous phrases of recognized characters always help, choosing the ones that are congruent with your brand’s image and values. Of course, you can always add your own touch and add your opinion to these.

This is always a good way to do PR (Public Relations). It is particularly useful when you want to promote another account and get something in exchange.

Finally, always remember that plagiarism can be penalized, so if you are going to use content from other accounts, give them the credit. You wouldn’t like it if someone else used your content without giving you the credit, right?

Use Hashtags like a pro

Ok, when it comes to hashtags there’s always a question should I use them or not?

Hashtags on Instatgram captions

Look how the top posts on Instagram use a lot of hashtags to get exposure

The answer is: YEEEEEEEEEEEEEEESSS! Everyone should.

There’s no middle point here, using hashtags is one of the few ways to get exposure outside of your own network.

Some people consider you should not abuse hashtags, but that advice has no data supporting it. Do you want to grow? Then, why wouldn’t you use Hashtags to their maximum potential? You can even use some unseen hashtag strategy to grow your Instagram even further.

You can use as many hashtags as you can within the Instagram’s limits. Right now you can include a maximum of 30 hashtags on each post. But, the newest research on the topic suggests that the optimum number of hashtags is 11.

Hashtags are essential if you want to create the best Instagram captions possible. You should not fear them, as I mentioned above, they can become powerful allies if you know how to use them.

Users who are looking for something related to your posts will find your images.

Research has shown that publications with at least one hashtag are better positioned than those with none.

Hashtags also help Instagram to show your posts first to your existing followers if they usually like pictures with the hashtags you’re using. This increases your account’s engagement.

Focus on your area, not only on the hashtag’s popularity, use only hashtags related to your pic and industry on your Instagram captions. Popular hashtags may get you a few more likes, but that’s not going to do much for your growth in the long run.

targeted hashtags on Instagram captions

Adorable narrow and targeted hashtag to get a truly interested audience

For example, let’s say you’re going to post a photo of a French Bulldog. Instead of just tagging #dogstagram (over 15 million posts), you could also tag #frenchie(over 9 million posts) and #squishyfacecrew (over 1.3 million posts) to reach a more targeted audience of people who really love French Bulldogs. This is one of the best ways to get a lot of targeted engagement on your posts!

What’s next after having all the hashtags, you need the best hashtag strategy. We summarize our experience into this article that illustrates how it works and how it helps you boost your post engagement.

These are a few things to consider when you add hashtags to your Instagram captions:

  • First, select the most popular hashtags related to your message, product, values, and location.
  • Try to find all the keywords or main ideas directly related to each of the publications you do.
  • Avoid using generic hashtags not directly related to your picture.
  • Don’t look desperate or beg for followers using things like #tagsforlikes, #likeforlike or #followforfollow these will only give you useless spammy followers and comments.
  • Do not use long and self-invented phrases, unless they are part of a repetitive campaign. If this is the case, use only one or two along with other 28 popular hashtags. No one will search Instagram for an invented, meaningless hashtag. This is true even for large, well-known companies and brands.
  • Instagram also considers hashtags on your comments. So a good option is to publish the photo or video with the main hashtags only, then write the other ones in the comment section.

Now, use your hashtags wisely.

You’ve probably seen tons of food related Instagram accounts on Instagram. These account’s thrive on this social media platform.

Give em’ the recipe

fashion picture Instagram caption

The recipe for this fashion picture naming and tagging all the elements needed to create it.

Why? They show you the outstanding results of their culinary skills in a beautiful picture, but they also show you the recipe.

And doing this is awesome because your pictures draw the attention and their Instagram Captions educate and engage your community.

But the secret that you probably haven’t heard of is that this technique applies to almost every type of industry or personal brand.

You can even create recipes for things that don’t have one!

YES! You can share a recipe for everything and create engaging Instagram captions in the process.

How? Well, it’s easy just specify the “Ingredients” of what you’re showing.

You can share the recipe for a good workout, for a nice party, for a beautiful picture, for a nice meal and everything you can think of.

Just number the things or steps you need to achieve a particular goal, result or situation.

So there you have it! The recipe for great Instagram captions:

  • 1 nice picture
  • 2 ounces of creativity
  • ½ grams of inspiration
  • 1 pound of originality
  • A few words

And Voila!

Less is more! (Minimalist Instagram Captions)

Brilliant Instagram Caption

Brilliant! The popular idiom “Say cheese” used when you take a picture, in a completely different context.

One of the hardest things to achieve when you’re writing Instagram Captions or any form of copywriting is to say more with just 4-5 words.

Some of the best captions have a minimalist style. But these are either the result of having a broad experience in copywriting or just mere luck.

Usually, the author relates the writing to well-known idioms or phrases. Maybe giving them a twist or using them just in the right context.

We don’t recommend squeezing your brains out trying to write minimalists Instagram Captions. This is such a hard task that the best way to do it is by not trying. Just use the other formulas we shared above and hope that your creativity strikes one day.

Obviously, you’ll get better at this with practice.

Main mistakes you should avoid when you’re writing Instagram captions:

Sometimes it is not just what you say, but how you say it. So PLEASE consider these key advice so you can write the best Instagram captions ever.

Watch your spelling

Instagram captions fail

ouch! #fail

You can publish the best images, but if you have spelling or grammar mistakes in your caption, you’ll turn off your followers.

Especially if you’re managing a business brand. You can’t be considered an authority if you can’t even write properly.

The orthography, spelling, and grammar always matter if you want to be understood.Instagram is not the exception.

You wouldn’t like to be seen as dumb right? There is nothing worse than finding out that all the comments on your pic are pointing out a mistake you made. It is not nice to go wrong with something so basic in public.

The good thing about Instagram is that it allows editing the pics’ captions.

Always do your best to reduce this mistakes and correct them quickly if they happen.

Keep it real!

Informal Instagram Caption

Garyvees fans love his down-to-earth way of talking he is casual and he even curses sometimes.

Formality is an issue because brands have been forced to write their updates in a more casual tone.

Be transparent, clear, casual, direct and open! Don’t use any annoying, fake, pretentious and useless Corporate Business Jargon.

Social media is increasing small talk communications.

Both personal and business brands now need to communicate in a short direct format in order to keep up with the users’ short attention spans. This means that people are ignoring complete long sentences and prefer a shorthand approach in their readings.

The short hand approach helps decrease the tone and the attitude of social media posts and blog articles. This would be unacceptable for academic or professional writing but has an extremely positive impact on ads and social media posts.

As stated in the Cluetrain manifesto many years ago: “…(Online Markets) are conversations. Their members communicate in a language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.”

Use Emogis to catch people’s attention

Seeing emoticons of people laughing makes you laugh too.

Seeing emoticons of people laughing makes you laugh too.

The emojis were created for a reason, and you shouldn’t be afraid of using them. With just a few you can make your communications striking, clear and add context.

According to Emogi.com, Emoticons are used by 92% of the online population.

Obviously, your intention is to look more human, natural and social. So do not use hundreds of emojis in a caption that will make the post look spammy.

Select the symbols, objects, and faces that add value to your Instagram caption and decorate it a bit. After all, there is no better way to give a more personal touch to an Instagram account.

Final thoughts

Undoubtedly, it is very useful to follow certain copywriting formulas for creating the best Instagram captions. Now, try them, mix them up, find the ones that work for you and apply them consistently.

Do not be afraid of innovation, it will give you an advantage over the competition. Follow our formulas and apply them to create good Instagram captions and post.

What other useful tactics to write good captions in Instagram do you know?


Now that you know these tactics you can improve your content creation by 2x, but growing your following base is a completely different Story. Having great Instagram Captions is worthless if no one reads them. The best way to start growing is to learn the best hashtag strategy that maximizes your organic post reach and likes. We wrote the article with all details and how it works. Read it and upgrade to the next level.

Growing Instagram it’s a long journey. No worries, we got you covered from newbie to expert. Start to learn now by reading our Instagram Crash Course below. Pick your best topics regarding your level!