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Social Media is an incredibly oversaturated market, which means two things:
- If you’re not promoting your brand or business on a social media platform such as Instagram, Twitter or Facebook, you’re most likely neglecting a large percentage of your target audience.
- Oversaturation means a ton of competition. I can tell you from experience, social media marketing is not an easy gig. Maintaining visibility for your brand means constant evolution and research to stay relevant as trends change.
Marketing on social media means competing for the spotlight against celebrities, influencers, eye-catching photos, videos, and other incredible content. So how do you do it?
What to Post on Instagram
Of the various social media platforms, Instagram can be one of the more challenging when it comes to successful brand marketing. With over 1 billion monthly users, it’s hard to know what to post on Instagram to stand out from the crowd.
This is especially true during the holidays.
While some users take a break from social media to be with their families, most are actually using the holidays to increase their engagement.
What’s more, a lot of businesses started planning for this time of the year months ago.
So how do they do it? By connecting with the IG community at large with the best Instagram #hashtags. A great social media marketing strategy for promoting your brand is with social media holidays.
Social Media Holidays 2018
October 16th, 2018 (next week), is #BossesDay. If your company or brand is defined by business, leadership, entrepreneurship or office motivation, creating a call to action or statement based around celebrating #bosses is a surefire way to see a spike in your social media engagement.
Another great tip is using one of these holiday-based 2018 Instagram Hashtags to encourage user-generated content (UGC). UGC is an incredibly effective form of social media marketing because it allows a brand to be discoverable by an audience it may never have had access to before. What’s more, it requires very little effort. Here’s how you can do it:
Sunday, October 14th, is #NationalDessertDay. Let’s look at how this social media holiday is a perfect opportunity for a bakery to use UGC to increase their engagement on Instagram.
- A bakery (let’s use the made-up @Bakery123 as an example) creates an Instagram post with the following caption: “Share your best #NationalDessertDay creation and tag @Bakery123 to be featured on our page!”
- @Bakery123’s post shows up on thousands of users’ feed who search for the hashtag #NationalDessertDay.
- @Bakery123 ends up with thousands of views and/or mentions from users who either engage with the hashtag event #NationalDessertDay or tag @Bakery123 for a chance to be featured on an Instagram business account.
Using social media holidays to promote your brand is a no-brainer because it’s just so easy.
All you need to do is find a list of upcoming Hashtag Events and create your own social media calendar 2018. Not only will you have a large list of post ideas to choose from, (especially useful for the non-visual business that doesn’t always know what to post), you can easily create Call to Action (CTA) posts to promote your brand’s awareness.
Plus, if a lot of social media users are engaging with the same #Hashtag event, your brand is guaranteed to see engagement.
For more ideas on how to create holiday-based promotions, check out GloriaFood’s article here.
Social Media Calendar (2018)
Alright, onto the good stuff. We’ve created three infographics, one for this month (October), one for November, and one for December 2018. Each infographic details every social media holiday yet to happen this year in 2018, by Instagram Hashtag (Or Twitter Hashtag) name.
Save them, share them, use them to create your own social media content calendar. Simply click on one of the infographics to expand to a larger view, or share to your own social media page or website.
What to post on Instagram (October 2018):
What to post on Instagram (November 2018):
What to post on Instagram (December 2018):
Now that you know what to post on Instagram and other social media platforms for the remainder of 2018, the only thing left to do is grow your Instagram following and engagement. After all, there’s no point in creating great content if no one is seeing it!