The introduction of IGTV is one of the most exciting new features Instagram has released to date. While many people have probably heard of IGTV, a lot of us are still wondering, “what is it, exactly?”

But don’t worry, in this article we’ll cover everything you need to know about IGTV, as well as how to set up your own channel.

Did you know, Instagram has been growing so rapidly that just 3 days ago it became an official verb in the English language?

That’s right, Merriam-Webster now has a spot in its dictionary for “Instagram.” 

As Instagram expands and evolves, so does its capacity for integrating new features into the platform such as IGTV. 

What is IGTV?

In June of 2018, Instagram launched this new feature, a new app for watching long-form, vertical video from your favorite Instagram creators. While there is a stand-alone app for IGTV, you can also watch from the Instagram app itself, similar to how you see stories.

Let’s talk about how IGTV is changing the game when it comes to Instagram videos.

The maximum length of any video you can post to your Instagram page is limited to one measly minute. With IGTV, however, your videos can be up to 1 hour long!

How does IGTV work?

Like regular television, IGTV has channels. The best part is, anyone can have their own channel, and anyone can choose which channels they see.

So, what is an IGTV channel?

As I said before, anyone on Instagram can have their own channel, and it’s super easy to set up. If you are using the IGTV standalone app, the channels will start playing as soon as you log in.

Within the IGTV app, you have several options for viewing. Anyone you currently follow on Instagram with an IGTV channel will automatically show up, making it easy to stay up-to-date with your favorite creators!

You can select “For You,” to view channels IGTV recommends based on your current likes, “Popular,” to see what channels are trending, or “Continue Watching,” to watch your favorite videos again. See below:

IGTV

Source: Instagram Press

You can even swipe up to discover more (similar to the discover feature in the regular Instagram app), as well as like, comment, and send videos directly to your friends.

How do I create my own IGTV channel?

Creating your own IGTV channel is easy, but it can be a little difficult to figure out how to set it up. So, let’s dive in!

You can create your own IGTV channel from either the Instagram app or the IGTV app.

  1. In the Instagram App, tap IGTV icon in the top right corner of your Feed, like this:
Instagram IGTV icon

Source: Instagram Press

2. In the IGTV app, tap IGTV Create Channel

IGTV App

Source: Instagram Press

3. From here, you’ll see an option that says “Create Channel.” Click on this, and follow the instructions.

Create Channel IGTV

Easy, right? Now you can start sharing your videos with the world! And when I say the world, I’m not kidding. Instagram reported they have grown into a global community of one billion users!

Happy Instagramming everyone!