Did you know over 8 million businesses have official Instagram business profiles? Maybe your biggest competitor is already increasing its business exposure on Instagram. Want to know why and how?
There’s a funny thing about social media, It is social! It is meant to be used by people, not by the abstract faceless representations we call “brands”.
Many businesses fail when they try to sell their stuff on social media because their users are mostly looking for entertainment and friendship they don’t want to be bothered by ads or salespeople.
But for every rule there’s an exception, even though social media it’s for humans only, Instagram seems to be the best social networking platform for business exposure.
This year (2017), 70.7% of U.S. companies will use Instagram for marketing, edging out Twitter for the first time.
The data indicates users are more likely to engage with brands and business voluntarily on Instagram than on any other social media platform.
According to Wordstream In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad.
Also, 60% of users say that they have learned about a product or service on the platform. (That’s 360.000.000 people!)
So, if your business is not on Instagram yet you’re probably missing the best marketing opportunity of the year.
On the other hand, If you’re willing to start on Instagram or you’re already on it, we recommend you check out these tips on How to Sell on Instagram.
How to gain more Business Exposure on Instagram
1) Target Real Users
No matter what you do, Your audience should consist of real people who can actually buy your product or services.
This is the first thing to consider if you want to use Instagram as part of your marketing strategy.
Don’t waste your time with followers from other countries, with other languages and completely different interests; these people wouldn’t be able to buy your offers even if they wanted to.
Also, Instagram’s algorithm harms your brand if your followers are fake! This means the app is designed to make your brand less and less visible to your potential audience if your followers have a low engagement rate with your posts. So keep it real!
The exact opposite happens if your followers engage a lot with your posts, you reach more people and might even become viral.
You should know exactly your target audience demographics and psychographics, their characteristics such as age, gender, location, language, profession, and also their likes, interests, fears and motivations.
After you know who your audience is you should reach out to them in as many ways as possible.
2) High volume Targeted Outreach
One of the coolest things about Instagram is that you can do high volume targeted outreach (such as posting, sending DMs and commenting). Even there is a daily limit, it would be sufficient for you to achieve the desired result manually.
This means you can virtually contact anybody and ask them about anything, people are very receptive and willing to connect on Instagram, so outreach strategies are a lot more effective here.
Also, you can even try to contact influencers, experts, celebrities and other brands to collaborate or work together.
Well, the bad news is that you’ll have to implement this manually or hire someone to do it.
3) Follow your target users
There’s another cool thing about Instagram, and it is the follower/following dynamic which is similar to Twitter.
Following targeted users is a great way to gain Business Exposure on Instagram.
You can follow a crazy amount of users and many of them can follow you back creating bidirectional relationships with people who share your interests within your desired demographics. You can even steal your competitor’s followers!
Anyway, even though it is hard… it’s completely worth it!
4) Liking a lot of posts
Yes! This is one of my favorite tactics! Share the love! Giveaway those hearts!
By liking other users photos you catch their attention, appearing directly on their notifications feed.
Also, a big percentage of this users may be curious about your brand and follow you, others might reciprocate your likes rising your brand’s engagement and visibility.
The principle of reciprocity is very important in all social media platforms, by giving a lot you’ll also receive a lot!
5) Comment on other people’s photos
Yes, this works just as good as liking and following users, but also, commenting might start long threads of conversation among your community, if this happens to one of your posts it can even become viral.
The best way to increase business exposure on Instagram is to jump right in and start engaging.
Start discussions on recent industry news, ask questions, comment about new trends, thank your new followers and respond to other comments they make.
Social media it’s just that! Being SOCIAL don’t be spammy, don’t be selling your stuff all the time and don’t be creepy… Just be conversational.
6) Direct Messaging
Yep! As we said on tip N°1 Instagram DMs (Direct Messages) are a great way to connect with people.
You can get right into your new prospects’ notification feeds and get them to know about your brand or you can send secret offers, promotions, and news only to your best fans who are already following you.
It is not only about Business exposure on Instagram. The DM also works great for finding influencers who could promote your brand, identify possible joint ventures and negotiate collaboration opportunities.
7) Check your metrics and analytics:
Many people underestimate the power of doing a monthly growth report and using metric analysis, but the truth is that if something can’t be measured it can’t be improved.
So how can you augment your brand’s exposure on Instagram? -Easy, just use your data to know what’s working and what is not.
For example, a simple report stating which photos are getting more likes and which are not could improve your engagement x2 if you just repeat what’s working better and quit the pic styles that are not performing as well.
This works just as well for other key metrics such as demographics, hours for postings, offers and other resulting variables that you can test out to see which one is performing better.
Just measure it! Repeat what is working and quit what is not!
8) Publish Great Photos:
This is so obvious we wanted to save it for the last spot, yet it is the most important part of any social media strategy.
As many digital marketers say: “Content is the king” and it will still be no matter which platform we’re talking about.
On Instagram, posting frequency is very important. We recommend posting at least 5-7 Instagram Stories a Day and at least 2-3 native pictures a day.
Anyway, at this point, you might be asking What about picture quality and style? What should I post?
Well, the answer is: Don’t worry about Quality, quality is subjective! Focus on quantity first, post as many content as you can then use metrics to see what’s working and what’s not for your particular audience.
As you can see, these tactics are pretty easy and basic, but that’s exactly the coolest side of it! It is not difficult, it just takes time that’s why so many people are doing it.
If you are looking forward to increasing your business exposure on Instagram, just ask yourself these questions:
- Am I willing to do it or not?
- Am I willing to get my hands on the job and do what it takes to increase my reach?
- Will I hire someone for this tasks?
- Or will I let this Instagram hype go by like the others without getting any benefit from it?
If you feel you have no time for this you might want to outsource some of these tasks, in that case, you should try Riotly Social Media 6-DAY TRIAL in which you can get 250 new real and active followers on Instagram! Just click here
That is a great way to see the power of these techniques and see them in action!
Also, If you have any questions or thought about these tactics please leave us a comment!